SMM : Social media marketing SMO : Social media optimisation SEM : Search engine marketing 4. Digital marketing also includes tools such as google analytics and google webmaster. 5. To do digital marketing, basic knowledge of internet is required. SEOSearch Engine Optimisation(SEO) is the most important part of digital marketing. search engine optimisation means optimising the website as per the requirement of search engine to improve the ranking of your website in search results.
SEO can be further divided into two parts 1. ON Page optimisation 2. OFF Page optimisation ON PAGE OPTIMISATION On page optimisation means optimising the individual webpages to get a higher ranking and increase relevant traffic on the website. It includes optimising the content on the webpages and modifying HTML code. On page optimisation keeps on changing as per the change in customers preference, So it is necessary to track these changes and stay up to date. OFF PAGE OPTIMISATION OFF page optimisation means improving the ranking of your website through all the sources available excluding on page optimisation. Sources such as link building,social media marketing, e mail marketing are included in off page optimisation SOCIAL MEDIA OPTIMISATION Social media optimisation means, using social media sites to attract relevant traffic to your website. It includes posting the links of your website on social media,sharing it with groups and regularly posting information related to your website. SEARCH ENGINE MARKETING It is one of the best method to quickly rank your website in search results. It is paid advertising on search engines. Search engines provide the facility which is called as paid advertising. it means you have to pay to rank your website in top pages of search result. I WOULD LIKE TO HEAR FROM YOU COMMENT YOUR SUGGESTIONS
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AuthorI AM A STUDENT LEARNING DIGITAL MARKETING SKILLS AND THE BLOG IS ABOUT MY EXPERIENCE IN LEARNING. ArchivesCategories |